CEO Michele McDowell in American Journal of Transportation

CEO Michele McDowell in American Journal of Transportation

Wiggins Lift and CEO Michele McDowell in the American Journal of Transportation

Wiggins Lift Co., Inc. and Michele Wiggins-McDowell was recently featured in an article in the American Journal of Transportation. The article highlights Wiggins’ use of the latest technology for safety, durability, efficiently, environment-friendliness, and strength. Noting that Michele may be the first female CEO of a forklift design and manufacturing company, the article continues:

 

As the third-generation Wiggins to become the chief executive officer of the leading manufacturer of marina forklifts in the world, Michele will tell you that her blood lines may have provided the connection, but her qualifications for the job are a result of learning the forklift business from the bottom up.  She began working at the Wiggins factory in Oxnard, California at age fourteen.

Michele is the daughter of second generation Wiggins CEO Mike Wiggins, and granddaughter of company’s founder Mel Wiggins. She began her career running parts, working as head janitor, office assistant and lead go-for. After a four-year separation to attend college at Abilene Christian University, Michele returned to the factory as director of purchasing and then chief financial officer before taking the helm after father Mike Wiggins stepped down. Mike still works and has assumed the title of president of the company.

Wiggins is the world’s leading manufacturer of marina forklifts, shipping product throughout the globe. They have designed the world’s largest marina trucks, used to lift yachts from the water, transport them back to boat storage facilities and insert them into their multi-level slots. Wiggins has also produced forklifts for the agricultural fields of California, for the U.S. military, for nuclear power plants and specialty lift trucks for the marine terminal industry…

To read the full article, visit AJOT.

Marina Bulls—longevity in action at Bass River Marina

How long should a marina lift last? They work in pretty tough environments: from freezing to hot temperatures, in fresh and salt water, lifting and moving heavy and uneven loads, and just the general wear and tear of heavy machinery.

Wiggins lifts are known for their durability and longevity in the field, even in the toughest environments. How about Cape Cod? Cold winters, sea water—a harsh environment for a marina lift. Our friends at Bass River Marina know this all too well—and that’s why they have been using the same Wiggins Marina Bull since 1992!

Here are two pictures from Bass River Marina—a model is 12.5K Marina Bull (a W1.6 in our current rating system). Check out that old-style logo on the back!

Bass River tells us that this Marina Bull still works every day throughout the boating season in Dennis, Massachusetts. Going strong since 1992—that’s almost longer than anyone else has been making marina forklifts!

This is another reason why Wiggins is the world leader in the dry storage boat handling equipment industry. Wiggins can custom design what you need for your marina. We design and manufacture our trucks to meet each customer’s unique environment and needs. This makes each Marina Bull particularly suited to the job it will perform, which means better performance and—as Bass River Marina knows—impressive durability.

Wiggins builds machines to order, meaning you get what you need for your application, not some generalized lift that may or may not meet your needs. If you’re in need of a marina forklift, give us a call, and we’ll show you exactly what we mean.

HAVE IT YOUR WAY: Wiggins Marina Bull for options AND support.

HAVE IT YOUR WAY: Wiggins Marina Bull for options AND support.

Before 1974, fast food restaurants were food assembly lines: you got what was on the menu and didn’t ask for options because they weren’t available.

Then Burger King released a campaign saying that at their place, you could “have it your way.” The jingle became famous:

“Hold the pickles,

hold the lettuce,

special orders don’t upset us,

all we ask is that you let us serve it your way.”

It was a customer-oriented: offer a standard menu of options that satisfied most people, but allow a customer to make special requests. Today, most fast-food places allow options on their standard items.

That’s not true in the marine forklift industry. Most lifts are assembly-line products. You buy only what they offer, with relatively few options. If you have an unusual request, forget it.

But Wiggins is customer-oriented and always has been. Our mottos are “Built for the owner, designed for the operator” and “Tell us what you want; we’ll build it.”

For a marina lift, “one size” does not “fit all.” Every marina is different. Different building constraints, a different collection of boats, and different needs.

All Wiggins Marina Bulls come with standard components, of course, such as a Kessler drive axle, a Cummins engine, and a Dana transmission. These standard components are durable and high-quality, just like the Marina Bulls we put them in.

Engines and Transmissions

  • Cummins 110HP, 121HP, 154HP, 160HP, 190HP, 220HP, 250HP
  • Cummins 121HP, 173HP, 220HP Tier 4
  • Ford V10 LPG
  • Volvo 140Hp, 174HP, 215HP D5, 215HP D8 Tier 4
  • Dana Clark 20000, 32000 transmission
  • Funk DF250 transmission

So many options—with security for parts and service.

But if your marina has a different preference, we’ll customize it. No matter how unique the request—as long as it’s safe and effective, we’ll make it your way. That’s why we are the leader in the marine forklift industry, with more satisfied customers than any other manufacturer. We put our customers’ needs first.

We can customize nearly every aspect of our Marina Bull to fit your marina’s wants and needs. That includes what you would expect, such as height, engine, and tires, but also things like hydraulic control configuration or even step design.

Concerned about getting parts and service for customizations? No problem. We have been servicing and supporting our custom machines for almost 70 years. Before we allow any part to be put on a Marina Bull, we make sure it meets our rigorous performance and safety standards, and that we can support that part in an exceptional manner. If a component fails either of those tests, we’ll work with you to find a suitable option, because we don’t put substandard parts on Wiggins lifts. In additions, we have parts and service centers all over the USA, including support through Taylor SSI.

Do you want an AxleTech or a John Deere axle? A Ford LPG or Volvo Penta Tier 4 engine? Something else? We’ll do it, as long as it meets the high level of performance the Marina Bull is famous for.

Don’t settle for a one-size-fits-all, assembly-line approach. With Wiggins, you’ll not only get a high-performance, durable, and custom machine—you’ll receive the highest quality service and parts support, too. No other manufacturer offers customization, quality components, and support like Wiggins.

Drive Axles

  • Kessler D81
  • John Deere 1200, 1400, 1600
  • AxleTech PRC1756, PRC1794, PRC3806, and PRC 7534.

Tell us what you want, we’ll build it.

Tires

  • Pneumatic
  • Black solid
  • Non-mark solid
  • Lug or smooth

Have it your way—with confidence.

Happy Fourth of July from Wiggins Lift!

Happy Fourth of July from Wiggins Lift!

Happy Fourth of July

From Wiggins Lift Company!

From the Wiggins team to all of you—Happy Fourth of July!

Have fun, stay safe, and lift responsibly.

Stay tuned for a series of posts in the coming weeks that will cover the Wiggins approach to

  1. How we combine the idea of standardized components AND options for our customers.
  2. How we combine the idea of standardized controls AND options for our customers.
  3. Our axles and your options
  4. Our excellent support staff for parts and service, regardless of the options you choose for your lift

Notice a theme? Wiggins is known worldwide for custom engineering and tailoring lifts to our customers’ needs, while also offering great service and parts supply.

 

Wiggins Marina LoPro—High Capacity with Confidence and Strength

Wiggins Marina LoPro—High Capacity with Confidence and Strength

The Marina Bull LOPRO™ can save you money with reduced operating costs. Innovative features keep your marina running smoothly and efficiently. For example:

Lifting capacity and stability are the two most important characteristics of a marina truck. Wiggins specializes in long load center forklifts. Our units can safely and reliably lift longer and heavier boats than our competition because we design our lifting systems to handle the forces, stresses, and leverage needed for boats with long load centers.  The counterweight and chassis designs have higher stability factors and stronger masts and forks.  A Wiggins weighs more because it does more, safely, year after year.

Our Marina Bull LoPRO has the lowest center of gravity and the heaviest counterweights in the industry, ensuring that you can lift the rated boats at each rack height with the highest confidence.  Wiggins Marina Bull means capacity, strength, safety, and durability.

That’s just two of the many reasons why Wiggins is the world leader in the dry storage boat handling equipment industry. From the W1.0 model (8,000 lbs @ 120″ load center) to the W10.6 model (44,000 lbs @ 240″ load center), Wiggins can custom design what you need for your marina.We design and manufacture each truck to meet the customer’s unique environment and needs. Our goal is to make you better at what you do. This approach makes each Yard Bull particularly suited to the job it will perform, which means better performance and durability.

Wiggins builds machines to order, meaning you get what you need for your application, not some generalized lift that may or may not meet your needs.

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