Before 1974, fast food restaurants were food assembly lines: you got what was on the menu and didn’t ask for options because they weren’t available.
Then Burger King released a campaign saying that at their place, you could “have it your way.” The jingle became famous:
“Hold the pickles,
hold the lettuce,
special orders don’t upset us,
all we ask is that you let us serve it your way.”
It was a customer-oriented: offer a standard menu of options that satisfied most people, but allow a customer to make special requests. Today, most fast-food places allow options on their standard items.
That’s not true in the marine forklift industry. Most lifts are assembly-line products. You buy only what they offer, with relatively few options. If you have an unusual request, forget it.
But Wiggins is customer-oriented and always has been. Our mottos are “Built for the owner, designed for the operator” and “Tell us what you want; we’ll build it.”
For a marina lift, “one size” does not “fit all.” Every marina is different. Different building constraints, a different collection of boats, and different needs.
All Wiggins Marina Bulls come with standard components, of course, such as a Kessler drive axle, a Cummins engine, and a Dana transmission. These standard components are durable and high-quality, just like the Marina Bulls we put them in.